
SoftBank Robotics Flashcard
Year of Establishment: 2005 (Robotics department)
Founder: Masayoshi Son (within SoftBank Group)
Headquarters: Tokyo, Japan
Owner: SoftBank Group Corp.
Area of Expertise: Humanoid robots and AI-based service robots
Featured Products: Pepper (emotional interaction robot), Whiz (cleaning robot)
History: Introduced Pepper in 2014; entered the industry by purchasing Aldebaran Robotics (2012).
Mission: Enriching human life and optimizing business processes with robots.
Current Status: Pepper is widely used; 20% stake remains in Boston Dynamics (2025).
SoftBank Robotics
SoftBank Robotics is the robotics arm of the Japan-based SoftBank Group and is one of the world leaders in developing humanoid robots and autonomous systems. The company, which was founded in 2005 with the acquisition of Aldebaran Robotics, has been drawing attention with its innovative robotics solutions since 2012. SoftBank’s mission is to make daily life easier, safer and more connected by integrating technology into human life. Acting with the vision of “a world where robots work together with people,” the company offers a wide range of solutions from education to healthcare, retail to cleaning.
Featured Robots
SoftBank Robotics’ portfolio includes robots, each with their own unique capabilities:
Pepper : The world's first humanoid robot that can recognize emotions, Pepper stands out with its 1.21-meter-tall and cute design. Equipped with facial recognition, natural speech and emotional response capabilities, this robot increases customer interaction in areas such as retail, hospitality and education.
NAO : With its small size (58 cm) and programmable structure, NAO is ideal especially for education and research. While it introduces students to robotics in STEM classes, it is also used as a therapy assistant in the health sector.
Whiz : An autonomous cleaning robot, Whiz fully automates floor cleaning in large areas (offices, hotels, hospitals). It offers consistent cleaning by avoiding obstacles with its advanced sensors and mapping technology.
Technology and Areas of Use
SoftBank Robotics combines technologies such as artificial intelligence, emotion recognition, and autonomous navigation to make its robots more versatile. Pepper greets customers and provides information in shopping malls, while NAO helps children with autism develop social skills by communicating with them, and Whiz reduces staff burden in facility management and increases operational efficiency. The company operates more than 35,000 systems in more than 70 countries with these robots.
SoftBank's Robotics Vision
SoftBank Robotics sees robots not as machines but as “cobotics” (collaborative robotics) that work together with humans. The company is constantly developing its robotics solutions using its extensive partner network and the SoftBank Group’s technological infrastructure. It also aims to make this technology available to a wider audience, with the aim of producing affordable and accessible robots.
Why SoftBank Robotics?
SoftBank Robotics is making a difference in the world of robotics with its innovative approach and human-centered design. Whether you are a business owner, an educator or a researcher, SoftBank’s robots offer solutions tailored to your needs. From Pepper’s warm welcome to NAO’s educational support to Whiz’s practical cleaning performance, each product reflects the mission of connecting technology with human life.





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